design

DEEPAKS DHABA

The only thing better than Deepak's Chai and Pakora is his sense of community and love for life. Deepak himself is the best representation of his brand and it was so very important to have him at the forefront to greet everyone enjoying his products. The term dhaba is the name given to roadside restaurants in India that serve local cuisine and Deepak lives up to this promise offering 'om cooked' comfort food just like Mama Ji taught him. We wanted to incorporate all of the elements in the design that were important to Deepak. The lively colours of vibrant spices, illustrations that capture artifacts and textures of India, the Canadian Maple leaf and of course Deepak's favourite sayings that he has become known for at the festivals they tour together as a family.

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